- Redesign

Informative, Fun to Play!

Clear up the UI features to improve the readability and interaction.

  • Giving the information more effectively by re-organizing the content display.

  • 95% of consumers rely on online reviews to help them make product decisions. Reviews are an essential part of online purchasing and reduce consumer anxiety at the checkout.

  • Give the clear CTA to users

  • Building the 3rd contest landing page for designers to apply the contest.

Product detail page redesign

  • With Offer vs No with Offer - If there is a offer or promotions, it is better to display on the page (No offer tag decreased -11.6% revenue)

  • Price tier test - revealing both the original and discounted price increases sales.

Previous Design

Showing the product’s image at first glance. - Customers can click every photo to check out the image, however there are lots of image to check users lost the shopping journey.

Purchase option - There are 2 different purchase type ( fast shipping, or lowest price) The purchase type could be changed depend on the stocks. Therefore, it causes the confusion.

The product has multiple options (color, package). However, when customer changed the options, the displayed photo are not changed based on the options that users clicked.

Current Design

Customers can check the photos at first glance - Users can check the photos on every size monitor. Also, by having the stroke for the clicked photo, users know which photo they are looking.

To improve the conversion rate, displayed the “Ship today (purchase before 2pm)” sentence as a alert message

Showing the photo based based on the options. Also, the option has the different photo based on the package products.

Order cancel flow

  • Competitors research

  • Ideations and building prototypes

  • Ideations

  • Make it simple. Prototype

  • Order detail page difference

Adding the review feature

95% of consumers rely on online reviews to help them make product decisions. Reviews are an essential part of online purchasing and reduce consumer anxiety at the checkout.

  • Encouraging the customers to make a purchase

  • Set up notifications to ask users to leave review

  • Make review filtering intuitive and give users feedback when they filtering

Contest Landing Page