- Redesign
Informative, Fun to Play!
Clear up the UI features to improve the readability and interaction.
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eorganized the content structure to guide users toward the most relevant information and support quicker decision-making.
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Online reviews influence purchase decisions for 95% of consumers. They provide social proof, reduce anxiety, and help shoppers feel confident at checkout.
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Give the clear CTA to users
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Built the third contest landing page, making it easier for designers to discover the contest and submit their applications.
Product detail page redesign
Promotional Visibility Test — Offer Tag
When promotions were not shown on the page, revenue dropped by 11.6%. Displaying offer tags visibly increases user motivation and positively impacts purchase conversion.
Price Tier Test — Discount Transparency
Showing both the original and discounted prices drove higher sales by reinforcing savings and increasing perceived value.
Previous Design
1️⃣ Image Overload & Weak Visual Guidance
Users were shown all product images upfront, requiring them to manually click through multiple photos.
Without a clear visual hierarchy, users were overwhelmed and often lost their shopping flow.
2️⃣ Confusing Purchase Options
Two purchase methods were available (“Fast Shipping” vs. “Lowest Price”), and they changed dynamically based on stock.
This inconsistency led to confusion and reduced trust in the purchase decision.
3️⃣ Variant Selection Not Reflected in Images
The product offered multiple variations (color, package type), but the selected options did not update the displayed product image.
Users were uncertain whether they were buying the correct variation, increasing hesitation and drop-off.
🔍 Why These Issues Mattered
Lack of clarity disrupted the shopping journey
Conflicting purchase selections increased cognitive load
Users struggled to confirm what they were buying → conversion loss
Current Design
1️⃣ Clear and Scannable Product Imagery
Users can easily browse product images across all screen sizes.
The selected image is highlighted with a visible stroke, helping users understand their current view without losing orientation.
2️⃣ Increased Purchase Confidence with Shipping Clarity
A “Ship today (purchase before 2 PM)” alert message was added to reinforce urgency and encourage faster purchase decisions, contributing to higher conversion rates.
3️⃣ Visual Feedback for Product Variations
Product images now dynamically update based on selected options (color, package type).
This ensures users can visually confirm their selection, reducing errors and hesitation during checkout.
🔍 UX Impact (Optional add-on to strengthen impact)
These improvements helped users stay oriented, understand their purchase options, and confidently select the correct product — supporting both trust and conversion growth.
Order cancel flow
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Competitors research
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Ideations and building prototypes
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Ideations
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Make it simple. Prototype
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Order detail page difference
Adding the review feature
⭐ The Power of Social Proof
95% of consumers rely on online reviews when making purchase decisions.
Reviews provide social proof, build trust, and reduce anxiety at the checkout.
✅ My Strategy
Encourage customers to feel confident in product quality and support informed decision-making.
🎯 Solutions Implemented
1️⃣ Review Collection Automation
Enabled post-purchase notification reminders asking users to leave a review.
Increased review volume, enhancing trust for new customers.
2️⃣ Intuitive Review Filtering
Designed clear filters (rating, keywords, photo reviews, etc.)
Provided immediate visual feedback when filters were applied
→ Reducing friction and helping users quickly find relevant reviews.
3️⃣ Motivation to Purchase Through Transparency
Leveraged visible social proof to reassure hesitant buyers and drive conversions.
🔍 UX Impact (Portfolio-Ready Summary)
These improvements strengthened shopper confidence and reduced uncertainty during the decision-making process — ultimately encouraging more users to complete their purchase.
