Award Winning web design🏆

I joined the Sale Zone for Valentine’s day project.

Award winning design - Macy’s —> View now

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Valentine’s day gifting Idea - Homepage

 
 

How can we provide clickable image banner?

  • Chevron, Hyperlink, Button, without image

  • Simple and powerful

What Worked?

  1. Desktop had significant overall results. (Product detail page conversion up 2.35%, RPV up 5.63%)

  2. Outperformed other home page recommendation panel - but also flooded the recommendations for trending model across site.

  3. Recommendation panels with offer assets, per each Gift Guide category

What didn’t work?

  1. Order conversion from recommendation, but not direct from Home page.

  2. Mobile was closer to flat results - because only saw 1.5 products so if 1st one wasn’t relevant (Fixed / Mobile-first consideration - now 2.5 products)

  3. UX constraints (order, flow, offer price)

Not for today:

  1. Use of imagery in headers - Fixed by having carousel

  2. Accessibility for assets (4.5 contrast ratio)

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 Customer sees:

  • Gift Guide Headers / Product Panel (3) below saving stack up

  • Header link to Gift Guide pages; Products to detail pages

  • Remainder of Homepage is unchanged

Primary KPI: Engagement (Headers vs Offers vs Recommendation panels)

Secondary KPIs: Drive higher product detail page conversion rate for Homepage - If we quickly get customers to product detail page, and those are like “normal” product detail page sessions, the increase in product detail page conversion should be (Proximity) driving proportionally more conversion.